The Manager training and certificate (Level 3) is designed for those looking to understand how to successfully execute and realize a predefined strategy. The focus of the training is to teach you how the forces of changing customer needs, globalization, cost containment, deregulation, and technological change, combined with the drive for sustainable profitable growth require companies to continually rethink their business strategies. Over 70% of new business strategies are poorly implemented and have not been realized. This course is about techniques and methodologies used to improve the overall success rate of implementing a company’s newly formulated strategy.
The framework is neither about strategy formulation nor about strategy execution, but the link between the two. This course is about developing the optimal design for executing and realizing that strategy using the REALIZETM strategy execution methodology. Level 3 of the MCI training teaches specific business elements that help ensure successful implementation of a strategy. These elements have been summarized in the REALIZE framework, which includes seven topics: